It seems everyone is trying to out-Apple Apple. Google is no exception. This week, after the Chinese government finally give its blessing on the deal, Google completed its expensive acquisition of Motorola. It is now officially a hardware company, just like Apple.
Google owns the world’s biggest search engine, text advertisement platform, map site, most popular and mobile OS. As of recently, by some accounts, it is also the maker of the most popular web browser. The few titles that have eluded them so far are the top social media network and email provider, but its devoting huge resources to those as well. Don’t even get me started on the wacky projects like self-driving cars and augmented reality goggles.
Don’t get me wrong, I’m not even saying those last two won’t become a huge money maker for them in the future. And I see what they’re trying to do. They’re a big corporation acting like a start-up. Google well remembers its roots as the scrappy start-up that dared to challenge Microsoft, and actually won by most accounts. Every few months they beta launch (and kill) a bunch of products. That’s what nimble companies do I guess! Unfortunately they’re irking developers in the process with there here today, gone tomorrow products. But that’s not this editorial is about.
Google s losing focus on their core product: search.
Google constantly tweaks its algorithm to weed out spam, but it does very little to change how we search by introducing innovative new interfaces. Even Yahoo, who boldly stated they had “given up” trying to be a search company a few years ago, is trying harder. After all, why would they? If they do, they lose their primary source of revenue!
The truth is, despite its faults, Apple’s SIRI is the biggest innovation in search in the past 10 years. And that just screams lack of focus. Google seems invincible right now, but is it actually ripe for disruption?