What is SEO?

SEO, or search engine optimization, is using the right terms and techniques to help a search engine find a website based on a specific topic or search query. Search engines have the difficult task of scanning all the pages on the Internet in order to come up with the most relevant results whenever a user has a question that needs answering.

Unlike paid advertisement, no amount of money needs to be spent in order to rank in a search engine’s free listings. Free listings, also known as organic, editorial or natural listings, are the links that appear on a search engine’s result page without the influence of advertising. The more relevant a webpage is to a specific topic, the more chances it has of having a high position in a search engine’s natural listings and that’s where SEO comes into play.

But what do search engines like Google, Yahoo and Bing need to locate specific websites?


  • Search engines take into consideration every word on the Internet.
  • When someone searches for a specific topic, like “fishing poles”, the search engines can narrow down the websites that are irrelevant and only use the ones that are the most qualified to respond to the question that was asked.


  • All the pages on the Internet have a specific title, but it is often hidden in the code used to program the site.
  • Search engines love titles because they often summarize the entire content of a page, kind of like a book title.
  • The more relevant the title, the easier it will be for search engines to find a specific website.


  • Links between websites matter.
  • Search engines views links between websites kind of like recommendations.
  • A web site with a lot of links linking to it stands out when a search engine is looking to fulfill a request
  • A lot of people try to fool search engines buy buying or creating fake links that link back to their website.
  • Search engines can detect these links. While it is alright to have those kinds of links in a website, it’s important to give more space to the relevant links that will matter to search engines.

Words in the links

  • If an article that mentions “fishing poles” uses the word “fishing pole” to link back to a specific online seller, the search engines will associate the word “fishing poles” to that specific website.
  • Every time someone searches for “fishing poles’ the site that was used as a link has a higher chance of appearing in the search engine’s natural results.


  • Websites that update their content and keep it fresh have a lot of quality links to help them in the rankings.
  • It is important to update the content of a website frequently using specific key words that are used by people when they are looking for information based on a query.
  • It is also important to link back to relevant pages.

If a website sticks to this SEO game plan by using all the elements that search engines look for to its advantage, it will rank highly in the search engines free results.


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